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Why Use Real Estate Listing Videos on Your Facebook Page

29 Mar 2017

Hands down Facebook is the king of social media platforms topping out at over 1.5 billion active monthly users. Since entering the online world in 2006, Facebook has been a game changer in the way we communicate both personally and professionally.  Those in the real estate industry are no exception…especially for those who know how to use it the right way.


Some savvy real estate agents and brokerage firms are upping their game by adding real estate listing videos to their Facebook pages as part of their overall digital marketing plans.  Here’s why:


Video marketing is on the rise.  Facebook has seen a significant jump in the number of videos viewed daily—from 4 billion to 8 billion in just a short eight-month time period. In addition, video posts have a greater organic reach than photos by 135 percent.  Plus it’s estimated that by 2019, 80 percent of the world’s internet traffic will be video—and in the United States an estimated 85 percent.


Your clients and prospects want Facebook videos.   The Facebook community has spoken and they want videos!   According to Facebook Media, “more than 50 percent of people who come back to Facebook every day in the US watch at least one video daily and 76 percent of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.”


Real estate videos on your Facebook page only make sense. The National Association of REALTORS® found that 85 percent of buyers and sellers want to work with real estate agents who use video marketing; however, only 15 percent of agents are actually doing it.   In other words, to give you an edge over the competition, add real estate videos to your digital marketing mix.


Why Facebook?  Doubles Your Reach.   In a study conducted by Socialbakers, native videos (aka embedded) double the organic Facebook reach of posts.   When the video is passed through user newsfeeds, it automatically plays.  Make sure to upload your videos to your posts. 


Facebook content is shareable and encourages leads.  Clients and prospects can easily engage with your real estate videos on Facebook through Likes, Comments, and Shares.  If you include a link back to your website, your audience can click through to your specific property listing on your website.  When a user engages with your video through likes, comments, and shares, their activity is shared with their friends--increasing your video’s reach and potential engagement with new customers.

Video marketing is an economical way to reach your audience on Facebook.  If you’re ready to learn more about real estate video marketing and Air Dronez 4 Hire® your Real Estate Video Specialist, contact us today.

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