For a realtor, marketing a real estate property is one of the most difficult things to do in business today. There are thousands of properties for sale in each area and your property is competing with dozens of others.
The competition is fiercely brutal, mainly because online listings generate almost all of the leads by prospective buyers. Nearly every property buyer today starts their search online.
So, it can be really difficult to stand out from other listings. If you are a real estate buyer, you need to inspect property roof and surrounding area. This is almost impossible if you are in a rush to buy or you are new to the area. You are betting that a property is in sound repair when you are making an offer without really fully seeing the roof. This can be an expensive bet and a roof repair can start from hundreds of dollars to tens of thousands if the roof needs to be fully replaced.
How drones have changed the Real Estate market forever
Drones have made a huge difference to property listings through high-quality photography and videos. Many realtors are using drones to enhance property listings in use of dramatic camera photography with aerial shots and video tours in online listings that walk you through the property as a prospective buyer.
Some real estate agents claim that drones are the most disruptive new technology that is shaking up real estate marketing since the invention of the Internet.
And it’s easy to see why. Using flying drone cameras, real estate agents are hiring professional photographers who are producing dramatic, sweeping shots of landscapes, oceans, neighboring properties and mountain vistas and seamless fly-around of gorgeous home exteriors. The buyers can do a virtual walk through each property without leaving their home, and make a short list of properties that they are really interested in.
This has a huge benefit for the buyer in that they know the condition of the property, whether or not it fits in with their lifestyle and whether or not they are likely to buy it. The real estate agent has a qualified buyer at their doorstep, and the seller achieves a quicker than a normal sale with fewer viewings than conventional sale route without drone technology.
4 Benefits of Using Drones to Market Your Real Estate Property
Let’s look at real world scenarios. How do real estate agents benefit from using camera drones in their marketing?
- Create more dramatic and compelling images. Using a modern ready-to-fly camera drone, one can create dramatic shots very easily by combining GPS programmed flight paths and using automatic point-of-interest camera targeting to take shots. Well, thought drone camera shots look incredibly professional but also they can generate a sense of interest that you simply can’t get from ground-based photography.
- Real life virtual tours. A drone camera can fly into a home through the front door, and travel throughout every room, creating a far more natural virtual tour. Add a professional voice-over soundtrack, and these virtual tours can become beautiful visual stories.
- Show off all property features. Show off landscaped gardens, pools, walking paths and back yards to all prospective buyers. As a buyer, you can see that area is safe and occupied by families. Aerial photos and videos bring these benefits to life.
- Generating new business, and repeat business. As a realtor, you have sold a property quickly for a seller. They will be calling you when they wish to sell their next property. They would certainly recommend your services to their friends and family and therefore, generating more business for you. The buyers will know what a fantastic job you did to sell them their dream home so you’d be the first realtor they would call when they will be thinking of selling their property.